Build brand, drive traffic and gain organic exposure
See how my digital PR approach can help brands reach new, relevant customers across their target demographics.
I can get your brand mentions and backlinks from both relevant and quality media sites.
Past titles I have placed brands:
Services
Pre-Planned Outreach
My experience means I know the media landscape well and can target key seasonal opportunities with smaller-scale press releases and commentary for quick wins.
Hero Campaigns
The bread and butter of PR, hero campaigns offer a way to sustain longevity and continue to build links from high-quality information on your site. These evergreen campaigns can build links years after launch.
Newsjacking
Through daily monitoring of the news I source opportunities to hook brands into this. I put forward opportunities to clients of news stories to target and work quickly to prepare reactive outreach collateral for sign-off.
Brand Mention Monitoring
I monitor you and your competitors and report findings on wins or losses. I also find brand mentions to reclaim links to a site.
Expert Commentary
I use your expertise to harness further opportunities, providing your voice as commentary to the media on key subject areas in your sector.
PR Case Studies
Create real-life case studies to tap into journalist interest in personal perspectives. These will always tangentially link to your brand and be used to boost brand awareness and links to site.
PR Strategy
I’ll map out recurring quarterly planned activity to suit a set target or volume of work. This can include campaigns, reactive ideas or proactive activity to meet brand objectives.
PR Audits
Receive a thorough audit of your PR strategy and brand competitor analysis with actionable insights. This will include how this relates to wider SEO strategy.
Digital PR Activity
- Agency Support
Get in touch to see how I can support your team on retained or project basis. - In-house Support
My experience across in-house and agency PR makes me the ideal person to support your team’s PR strategy and delivery. - Brand Marketing Consultancy & Delivery
I can help SME businesses and brands grow their SEO marketing efforts and establish qualified traffic organically. - Online Training Workshops
I offer bespoke training services to teams of all sizes. Get in touch to see how I can help your team with PR strategy, delivery, ideation, personal development and team management.
What is Digital PR?
You may be familiar with PR (public relations) in a more traditional sense, where brands build connections with the mainstream media to boost a brand’s presence. Digital PR utilises traditional practices and adds in online marketing tactics to grow traffic to brand websites through a few different methods.
Digital pr versus traditional: what’s the difference?
Traditional PR began using connections from traditional media outlets such as TV, radio and print media. Over time this evolved to online media publications. Traditional PR focuses more on brand coverage and visibility, whereas digital PR delves more into digital marketing metrics.
Digital PR can be used to build brand mentions to drive traffic direct to websites, to build backlinks to increase SEO performance (making your site appear more in search engines and driving visitors naturally), also digital PR can be used to share awareness of brand and product news and be used to drive social engagement and referral traffic to sites.
How can digital pr help small or local businesses?
By placing your brand in online media publications which your target demographic read, digital PR is a highly effective strategy for raising your brand’s online awareness, bringing users to site and increasing your site’s organic rankings.
what activity does digital pr involve?
Digital PR can have different levels of service from it. Core competencies include writing press releases to send out to journalists, building relationships with journalists in relevant media niches, creating strategy and campaigns for brand’s to tap into the news agenda and more.
how do i know if digital pr can help me?
Get in touch and I can advise on whether digital PR as a service will help achieve your business goals.
Digital PR is useful if your business goals are to raise awareness of your brand, increase organic website rankings, share news of product launches, put your brand in front of a highly-targeted audience in your local area or business sector.