Now we are approaching the end of September, Spooky Season is truly upon us. In the digital PR world, Halloween provides the perfect opportunity to get creative and lean into topical features. By nature, some PR topics can border on risky from a brand standpoint, so we’ve put together some do’s and don’ts of Halloween PR.
Digital PR Blogs
How to Effectively Learn from Your Digital PR Competitors
Reviewing competitor activity and consistently benchmarking yourself in relevant ways is crucial to a well-informed marketing strategy. Today Digital PR Manager James Lavery shares his advice for effective competitor analysis in digital PR.
How to Maximise Relevant Targeting with Your Digital PR Campaigns
In the world of digital PR relevancy is everything. We asked Freelance Digital PR Manager Jennifer Jordan, of Jennifer Jordan PR, how PRs can achieve maximum relevancy.
How to Plan Reactive PR
Gabriella Smith, Freelance Digital PR Consultant of Gabriella Lucy PR, shares some expert tips on how reactive PR doesn’t have to be last minute. Newsjacking and reactive PR are buzzwords…
Common Mistakes You are Making with Links You Get from Digital PR
A common mistake seen amongst PRs is to box-tick delivery of links at scale and forget about where those links are going to or what impact they can ultimately have. Here are some common mistakes and how to avoid them.
What to do When Your PR Campaign is Failing
We’ve unfortunately all been in the position where a PR campaign just doesn’t take off as intended. The lack of early results can create panic and stress for some of…