From campaign inspiration to advice on strategy and delivery, the digital PR blog aims to cover all. The blog will interview and guest feature industry professionals to share their expert tips.
What is a content audit and what can it tell me about my website?
If SEO is a particular area of interest you will see many SEO content specialists talk about content auditing as a core part of ongoing activity. So, what is a content audit and what does it cover?
7 Content Marketing Myths that are Commonly Believed
In the world of content marketing for SEO a lot has changed over the years. As tactics evolve and algorithms update, it can be confusing as to what works in…
How to Effectively Learn from Your Digital PR Competitors
Reviewing competitor activity and consistently benchmarking yourself in relevant ways is crucial to a well-informed marketing strategy. Today Digital PR Manager James Lavery shares his advice for effective competitor analysis in digital PR.
How to Maximise Relevant Targeting with Your Digital PR Campaigns
In the world of digital PR relevancy is everything. We asked Freelance Digital PR Manager Jennifer Jordan, of Jennifer Jordan PR, how PRs can achieve maximum relevancy.
How to Adapt Your Content Strategy for Current Search Engine Algorithms
Guidelines and best practices change over time for content marketing. Take a look at my advice for creating content that is search-engine friendly in 2023.
How to Plan Reactive PR
Gabriella Smith, Freelance Digital PR Consultant of Gabriella Lucy PR, shares some expert tips on how reactive PR doesn’t have to be last minute. Newsjacking and reactive PR are buzzwords…
Common Mistakes You are Making with Links You Get from Digital PR
A common mistake seen amongst PRs is to box-tick delivery of links at scale and forget about where those links are going to or what impact they can ultimately have. Here are some common mistakes and how to avoid them.
What to do When Your PR Campaign is Failing
We’ve unfortunately all been in the position where a PR campaign just doesn’t take off as intended. The lack of early results can create panic and stress for some of…
A Beginner’s Guide to Understanding Intent in Your Organic Content Strategy
To outsiders of the industry content strategy might seem simple, just write some blogs and drive traffic from it. Easy right? Unfortunately it isn’t that simple and the value of…
An Introductory Guide to Local SEO for Small Businesses
If you’re new to SEO or even digital marketing in general, we’re here to help. There are some simple aspects you can have an understanding of which will help you put efforts into the right places.