For decades, Search Engine Optimisation (SEO) has been the bedrock of digital visibility. As SEO marketers, we have spent years understanding algorithms, A/B testing and reporting back our findings to…
What is a content audit and what can it tell me about my website?
If SEO is a particular area of interest you will see many SEO content specialists talk about content auditing as a core part of ongoing activity. So, what is a content audit and what does it cover?
How to Adapt Your Content Strategy for Current Search Engine Algorithms
Guidelines and best practices change over time for content marketing. Take a look at my advice for creating content that is search-engine friendly in 2023.
Common Mistakes You are Making with Links You Get from Digital PR
A common mistake seen amongst PRs is to box-tick delivery of links at scale and forget about where those links are going to or what impact they can ultimately have. Here are some common mistakes and how to avoid them.
What to do When Your PR Campaign is Failing
We’ve unfortunately all been in the position where a PR campaign just doesn’t take off as intended. The lack of early results can create panic and stress for some of…
A Beginner’s Guide to Understanding Intent in Your Organic Content Strategy
To outsiders of the industry content strategy might seem simple, just write some blogs and drive traffic from it. Easy right? Unfortunately it isn’t that simple and the value of…