For decades, Search Engine Optimisation (SEO) has been the bedrock of digital visibility. As SEO marketers, we have spent years understanding algorithms, A/B testing and reporting back our findings to…
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Looking for SEO or Digital PR Services? Watch out for these Red Flags
For business owners it can be scary to take a leap of faith and invest resources into any form of external marketing. The key thing you want to establish is…
What is a content audit and what can it tell me about my website?
If SEO is a particular area of interest you will see many SEO content specialists talk about content auditing as a core part of ongoing activity. So, what is a content audit and what does it cover?
7 Content Marketing Myths that are Commonly Believed
In the world of content marketing for SEO a lot has changed over the years. As tactics evolve and algorithms update, it can be confusing as to what works in…
How to Adapt Your Content Strategy for Current Search Engine Algorithms
Guidelines and best practices change over time for content marketing. Take a look at my advice for creating content that is search-engine friendly in 2023.
A Beginner’s Guide to Understanding Intent in Your Organic Content Strategy
To outsiders of the industry content strategy might seem simple, just write some blogs and drive traffic from it. Easy right? Unfortunately it isn’t that simple and the value of…