Build your brand organically through search engines
Balancing analytical and creative knowledge, you can drive qualified and relevant users to site which builds momentum over time.
Services
Content Strategy
Receive recurring, quarterly pre-planned content strategy to achieve set objectives for traffic, awareness and rankings. I can outline landing pages or blogs to target search interest and intent.
SEO Content Audits
I can evaluate an entire site’s content and find issues to recommend fixes, opportunities for growth and benchmark against competitors.
SEO & Content Gap Analysis
An extensive research project to benchmark a site to competitors and find organic growth areas to drive traffic.
SEO Copywriting
Keyword-focussed copywriting that nails brand tone of voice for blogs, landing pages and more. I can additionally provide press release copywriting services.
Keyword Mapping
I can provide the framework for your content pieces to ensure they are well optimised for search, leaving the tone of voice and main copy to you.
Keyword Research & Topic Clusters
I drill down your core keyword areas, grouping relevant keywords to give a clear picture of positioning and performance.
SEO Seasonal Forecasting
Using SEO insights I can support your wider business strategy with insightful product reporting on demand, habits and competitors.
SEO Site Health
I can benchmark the health of your site and content to flag SEO issues, recommend fixes and create a wider strategy which will improve your site foundations to rank well.
SEO & Content Strategy Activity
- Agency Support
Get in touch to see how I can support your team on retained or project basis. - In-house Support
My experience across in-house and agency content strategy makes me the ideal person to support your team’s organic strategy and delivery. - Brand Marketing Consultancy & Delivery
I can help SME businesses and brands grow their SEO marketing efforts and establish qualified traffic organically. - Online Training Workshops
I offer bespoke training services to teams of all sizes. Get in touch to see how I can help your team with content strategy, content site structure, ideation, personal development and team management.
What is SEO and content marketing?
SEO & content strategy on a website can have a whole host of purposes and intent. Some content could be created to inform readers of product information, answer specific questions or entertain. It’s important to understand why you are creating specific content on your site and tailor this to your brand audience. Organic content is created to be search-friendly and rank for keywords around specific topics.
HOW CAN ORGANIC CONTENT HELP SMES OR LOCAL BUSINESSES?
Organic content is an excellent way to drive new users to your website and make them aware of your brand. The key benefits for smaller brands specifically can be around long-tail keywords and local search opportunities.
WHAT ACTIVITY DOES ORGANIC CONTENT INVOLVE?
Organic content is any content created to rank within search engines. This could be blogs, landing pages, FAQ pages, product pages or something else. A good organic content page should be tailored to the right customer intent.
HOW DO I KNOW IF SEO CONTENT MARKETING IS THE RIGHT ACTIVITY?
I can advise on whether SEO or content marketing as services will help achieve your business goals. Organic content is perfect for a long-term marketing strategy to grow your site traffic over time and drive relevant prospective customers to site. It can be a great way to get your site to rank for non-brand terms and introduce your brand to new people. SEO is a great way to grow an online brand to new users over time.