Now we are approaching the end of September, Spooky Season is truly upon us. In the digital PR world, Halloween provides the perfect opportunity to get creative and lean into topical features. By nature, some PR topics can border on risky from a brand standpoint, so we’ve put together some do’s and don’ts of Halloween PR.
7 Content Marketing Myths that are Commonly Believed
In the world of content marketing for SEO a lot has changed over the years. As tactics evolve and algorithms update, it can be confusing as to what works in…
How to Effectively Learn from Your Digital PR Competitors
Reviewing competitor activity and consistently benchmarking yourself in relevant ways is crucial to a well-informed marketing strategy. Today Digital PR Manager James Lavery shares his advice for effective competitor analysis in digital PR.
How to Maximise Relevant Targeting with Your Digital PR Campaigns
In the world of digital PR relevancy is everything. We asked Freelance Digital PR Manager Jennifer Jordan, of Jennifer Jordan PR, how PRs can achieve maximum relevancy.
How to Plan Reactive PR
Gabriella Smith, Freelance Digital PR Consultant of Gabriella Lucy PR, shares some expert tips on how reactive PR doesn’t have to be last minute. Newsjacking and reactive PR are buzzwords…
An Introductory Guide to Local SEO for Small Businesses
If you’re new to SEO or even digital marketing in general, we’re here to help. There are some simple aspects you can have an understanding of which will help you put efforts into the right places.